Marketing Strategy & Planning

Whether or not you have a Marketing department, every organization needs a marketing strategy and plan.


You may have no plan, an old plan or you may need a renewed strategy and action plan to take your organization to new heights.


At Helianthus, a comprehensive marketing strategy & planning consultation includes:

  • defining clear goals and objectives (short and long term);
  • setting a timeframe for achievement;
  • analyzing your target audience;
  • assessing your competitive environment;
  • performing a SWOT analysis;
  • identifying key differentiators;
  • developing key brand messages;
  • developing a broad outline of activities; and
  • supporting the implementation process.